Price Calculator
Five proven pricing strategies — cost-plus, target margin, break-even, competitive, and value-based. Includes price sensitivity analysis and volume tier pricing.
Pricing Strategy
Choose a method, then enter your numbers
Selling Price (Cost-Plus)
Selling Price
$120.00
recommended price
Profit / Unit
$40.00
Gross Margin
33.33%
Markup %
50.00%
Cost
$80.00
Margin
33.3%
Strategy Guide
Quick Reference
Cost-Plus
Price = Cost × (1 + Markup%)Target Margin
Price = Cost ÷ (1 − Margin%)Break-Even
Min Price = VC + (FC ÷ Units)Markup → Margin
Margin = Markup ÷ (100 + Markup)Margin → Markup
Markup = Margin ÷ (100 − Margin)Ready to invoice?
Apply your pricing strategy instantly across invoices and quotations.
Try TradingForms Free →Which pricing strategy should you use?
Each pricing strategy suits different business types and market conditions. Use the calculator above to model all five.
Cost-Plus
Add a fixed markup to your cost. Simple but ignores market conditions. Best for industries with predictable costs like manufacturing or contracting.
Target Margin
Start with the margin % you need and work backwards to a price. Common in retail and SaaS where gross margin targets drive financial models.
Break-Even
Calculates the minimum price you must charge to cover all fixed and variable costs. Essential before launching anything new.
Competitive
Price relative to your competitor. Skimming (above) extracts more from early adopters. Penetration (below) grows market share quickly.
Value-Based
The most profitable strategy when done right. Price based on what the customer gains, not what you spent. Common in consulting and software.
Volume Tiers
Offer lower prices for larger quantities. Incentivises bulk orders, improves cash flow predictability, and rewards loyal customers.
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