TradingForms
📊 Business & Pricing

Profit Margin Calculator

Calculate gross profit margin, markup percentage, and selling price from cost. Includes multi-product tables, break-even analysis, and margin health scoring.

3 Calc ModesMargin HealthBreak-EvenMulti-Item TableFree & Instant
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Margin Details

Choose a mode, adjust values below

Calculation Mode

Mode: Selling Price → Margin

$
$0What you sell for$1.00M
$
$0What it costs you$1.00M

Gross Margin

40.0%

of revenue

Gross Profit

$40.00

revenue − cost

Markup %

66.67%

above cost

Selling Price

$100.00

Cost (COGS)

$60.00

Cost %

60.0%

Profit per Sale

$40.00

Revenue Breakdown

$100.00

$40.00

Profit · 40.0%

$60.00

Cost · 60.0%

$100.00

Revenue · 100.0%

Margin Health

Good
Poor
Fair
Good
Excellent
0%10%25%50%100%

💡 Healthy margins. Typical for SaaS, professional services, and branded products.

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Break-Even Analysis

Find the minimum units to cover all costs

$
$0$500.0K
$
$0$10.0K
$
$0$20.0K
110,000

Break-Even Units

125

units to cover costs

Break-Even Revenue

$12.5K

total revenue needed

Contribution Margin

$40.00

per unit

Profit @ 200 units

$3,000.00

15.0% margin

Cost Structure @ 200 units

Fixed Costs$5,000.00
Variable Costs$12,000.00
Total Revenue$20,000.00

Multi-Product Margin Table

Calculate margins across your entire product lineup

Product / ServiceCost $Revenue $Profit $Margin %Markup %
$34.0043.04%75.56%
$79.0039.7%65.83%
$120.0080.0%400.0%
Totals / Averages$195.00$428.00$233.0054.44%119.49%

Margin Composition

Margin

40.0%

Profit

40.0%

Cost

60.0%

Revenue (100%)

Selling Price$100.00
Cost (COGS)$60.00
Gross Profit$40.00
Gross Margin40.0%
Markup66.67%
Cost Ratio60.0%

Gross Margin

40.0%

Profit: $40.00 · Markup: 66.67%

Margin vs Markup

Gross Margin

Profit ÷ Revenue × 100

% of selling price that is profit

Markup

Profit ÷ Cost × 100

% above cost added to price

⚠️ A 50% markup ≠ 50% margin. Markup is always higher than margin for the same profit.

🧾

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How It Works

Understanding profit margins

Gross Margin measures how much revenue remains after subtracting the cost of goods sold (COGS). It's expressed as a percentage of revenue and tells you how efficiently you turn sales into profit.

Markup is the percentage added on top of cost to arrive at a selling price. While related, markup and margin are calculated differently and are often confused — a common and costly mistake in pricing.

Gross Margin

(Revenue − Cost) ÷ Revenue × 100

Markup %

(Revenue − Cost) ÷ Cost × 100

Selling Price (from margin)

Cost ÷ (1 − Margin%/100)

Selling Price (from markup)

Cost × (1 + Markup%/100)
Industry Benchmarks

What's a good margin?

💻Software / SaaS
60–80%
🧑‍💼Professional Services
30–50%
🛒E-commerce / Retail
10–30%
🏭Manufacturing
10–25%
🍽️Restaurants / Food
3–9%
🛒Grocery / Supermarket
1–5%
🏠Real Estate
15–30%
💊Healthcare / Pharma
20–60%
Pricing Tips

Maximize your profitability

📈

Know your break-even first

Before setting prices, calculate exactly how many units you need to sell to cover all fixed and variable costs.

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Margin ≠ Markup

A 50% markup only gives you a 33% margin. Always convert between them correctly when pricing or reporting.

🏷️

Price for value, not cost

Cost-plus pricing caps your upside. Value-based pricing lets you capture more margin without increasing costs.

⚙️

Track per-product margins

Your blended margin hides losers. Use the multi-item table above to find which products drag your overall margin down.

Done calculating?

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