Markup Calculator
Calculate selling price from cost and markup percentage. Understand the difference between markup and margin, find the markup needed to hit a target profit, and price multiple products at once.
Global Markup Rate
Used as default across all tools below
Selling Price
$150.00
recommended price
Markup %
50.00%
on cost
Margin %
33.33%
on selling price
Profit
$50.00
per unit
Cost
$100.00
per unit
Profit
33.3%
Markup Summary
Current Markup
50.0%
= 33.33% gross margin
On a $100 cost:
Industry Benchmarks
Grocery / Food
5% – 15%
Restaurants
200% – 300%
Clothing / Apparel
50% – 300%
Electronics
10% – 30%
Pharmaceuticals
20% – 60×
Furniture
20% – 50%
Jewellery
50% – 100%
Software / Digital
80% – 500%
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Try TradingForms Free →How markup is calculated
Selling Price
Price = Cost × (1 + Markup% ÷ 100)$100 × 1.50 = $150 (50% markup)
Markup %
Markup% = (Price − Cost) ÷ Cost × 100($150 − $100) ÷ $100 × 100 = 50%
Margin %
Margin% = (Price − Cost) ÷ Price × 100($150 − $100) ÷ $150 × 100 = 33.3%
Markup → Margin
Margin% = Markup% ÷ (100 + Markup%) × 10050 ÷ 150 × 100 = 33.3%
Price smarter, profit more
Markup ≠ Margin
A 50% markup gives you only a 33.3% margin. Always know which metric your business reports use to avoid mispricing.
Cost-plus pricing
The simplest pricing strategy: set a target markup over cost. Easy to apply but doesn't account for demand or competition.
Keystone markup
Retail's classic rule: 100% markup (2× cost). Common in apparel and general merchandise — but many products now require more.
Dynamic vs fixed
High-volume / low-margin items (10–20%) vs low-volume / high-margin items (100%+). Mix intentionally for healthy blended margins.
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TradingForms lets you create beautiful quotations, invoices and payslips — with your markup already built in.